Insights from the Adobe 2016 Digital Trends Briefing – based on a survey of 7000 marketing, digital and ecommerce professionals worldwide: Click here for » Infographic 70% – Optimizing the customer journey across multiple touchpoints 63% – Ensuring consistency of message across channels 52% – Training teams in new techniques, channels and disciplines 43%…
DetailsA favourite video of mine from a few years back I replay as well as forward to clients and colleagues: A great reminder your PRIMARY message needs to be about “WHY” and not about “WHO”, “WHAT” or “HOW”.
DetailsA tagline is the most acceptable form in which you get to brag, toot your own horn, sing your own praises. It’s a low-maintenance vehicle through which you can convey your uniqueness, culture, benefit, philosophy or vision to stakeholders. A tagline has the ability to transform your image, and the power to change perceptions. At…
DetailsMore than just information on a truck. Strategy, concept and design. Click “Older entries” below to view our complete Branding Campaign for Stutt Kitchens.
DetailsIt informs, it markets, it promotes, it sells. Bringing an entity’s visual and verbal expression together, print is the most tangible and concrete evidence of a Brand’s existence. It can build credibility and earn respect. It can raise the level of a client’s impression. It can grab an audience, grab the psyche, deliver big impact.…
DetailsIntegral to any Brand, a name is the foundation of an organization. It inspires, it engages, it defines without limitation. The right name grabs attention and generates flawless recall. It has the power to effortlessly reflect the entire essence of a Brand. Through discovery, exploration and challenge, we help organizations develop names that offer relevance,…
DetailsThe finishing touch, packaging can transform a basic product into a premium product. This visual cue plays an enormous role in the buying process. In that deciding moment, when a customer stands with two similar products in hand, your product’s packaging separates you from your competitors. How would you rate the appeal factor of your…
DetailsBranded merchandise fulfils many roles. It identifies members, rewards achievement, motivates volunteers, acknowledges employees, promotes Brands and celebrates momentous occasions. At Provoq, we design branded merchandise that your stakeholders will use and wear with pride. Click “Older entries” below to view our work for this section.
DetailsSearch Engine Optimization is both an art and a science but one thing it should never be is a short-term gain in page ranking while sacrificing your Brands equity just to please search engines. Once you hurt your organizations hard earned Brand equity you may never get it back. For a free demo, please call…
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