ReBranding – Mainstay Housing

Originally called “The Supportive Housing Coalition of Metropolitan Toronto (SHC), supplying housing for the mentally ill; came to Provoq looking for an updated stationery package for SHC, instead, we initiated a name change! Because there was no benefit for any of its key stakeholders – most of all their tenants – to be part of…

ReBrand – Skule Alumni

Client: Skule Alumni Original name: Engineering Alumni Association, University of Toronto Context: Oldest and largest Engineering group in Canada, also (in)famously and exclusively known as “Skule” for over 70+ years. Target Audience: Anyone who’s been to “Skule.” Includes: Brand Strategy, ReBranding, Brand Naming, Brand Identity, Brand Stationery, Brand Promotion, Brand Merchandise and Brand Tagline. Click…