Integral to any Brand, a name is the foundation of an organization. It inspires, it engages, it defines without limitation.

The right name grabs attention and generates flawless recall. It has the power to effortlessly reflect the entire essence of a Brand.

Through discovery, exploration and challenge, we help organizations develop names that offer relevance, longevity and awareness. Our number one source: our clients, because the name is a reflection of their business.

Domain name: BetterPrepared.ca
Client: MicroSkills Community Development Centre
Context: Promoting MicroSkills Placement Centre – what sets them apart from other Agency’s? They’re “Better Prepared” of course!

Client: Biosential
Original name: Scitentia
Context: Science based researched health company focused on using only natural organic ingredients.

Client: Mainstay Housing
Original name: Supportive Housing Coalition of Metropolitan of Toronto (SHC)
Context: Largest supportive housing organization serving the mentally ill with the longest name anywhere in the English world.

Client: SRED Unlimited
Context: SRED Unlimited specializes in maximizing Scientific Research & Experimental Development (SR&ED) refunds for organizations with “production” related costs.

Client: Skule Alumni
Original name: Engineering Alumni Association, University of Toronto
Context: Oldest and largest Engineering group in Canada, also infamously known as “Skule” for over 50 years…i.e. post secondary grads that do not know how to spell the word ‘school’. Target Audience: Anyone who’s been to “Skule.”

Domain name: Dreamkitchens.ca
Client: Stutt Kitchens and Fine Cabinetry

Client: zenbev
Original name: zzzbev
Context: Through our Discovery Session, it was discovered product had the benefit of not only being a natural sleep drink mix at night but also a de-stress drink mix in the day, thus the name change to increase target demographic but more appropriate as well.