Originally called "The Supportive Housing Coalition of Metropolitan Toronto (SHC), supplying housing for the mentally ill; came to Provoq looking for an updated stationery package for SHC, instead, we initiated a name change! Because there was no benefit for any of its key stakeholders - most of all their tenants - to be part of an organization whose name was simply
Client: Skule Alumni Original name: Engineering Alumni Association, University of Toronto Context: Oldest and largest Engineering group in Canada, also (in)famously and exclusively known as “Skule” for over 70+ years. Target Audience: Anyone who’s been to “Skule.” Includes: Brand Strategy, ReBranding, Brand Naming, Brand Identity, Brand Stationery, Brand Promotion, Brand Merchandise and Brand Tagline. Click "entries" below to view more of our work.
"With 'zero' budget, could we keep the message and our overall look professional but inexpensive, yet inviting, engaging and smart because we are a community run non-profit library but better." Tagline: Learn. Read. Explore. Enjoy.