Client: Skule Alumni
Original name: Engineering Alumni Association, University of Toronto
Context: Oldest and largest Engineering group in Canada, also (in)famously and exclusively known as “Skule” for over 70+ years.
Target Audience: Anyone who’s been to “Skule.”

Includes: Brand Strategy, ReBranding, Brand Naming, Brand Identity, Brand Stationery, Brand Promotion, Brand Merchandise and Brand Tagline.

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