Originally called “The Supportive Housing Coalition of Metropolitan Toronto (SHC), supplying housing for the mentally ill; came to Provoq looking for an updated stationery package for SHC, instead, we initiated a name change! Because there was no benefit for any of its key stakeholders – most of all their tenants – to be part of an organization whose name was simply inappropriate, what was to be an updated stationery package became a refreshing culture shift in spirit and attitude throughout an organization due to Provoq’s facilitation of the name change to Mainstay Housing. Talk about making a difference – one of Provoq’s most proudest and humbling moments.

Additional ReBranding material included, pre-printed business cards for cost effective low-run imprinting, stationery, Order Forms, PO Forms, communications, signage, ReBranding announcement brochure as well as opening website, Branded merchandise, collectible pins and other goodies.

Click “entries” below to view more of our work.